1) I learned how to utilize Buffer more efficiently
2) I learned more about hashtag marketing and how it can help me
3) I learned not everyone will like my graphics
4) I learned Pinterest is not for me or my Church
I have been using the app/website Buffer to schedule and multi-platform post things for some time now. This past week though, I decided to educate myself on its many features. Without making this blog seem like an ad for Buffer, let's just say I taught myself how to be more efficient in my postings and make my job easier.
Like most people, I understood hashtags on a basic level. I knew some people use way too many. What I learned was the value of hashtags to my Church. I have started using them in my posts to help increase engagement and reach. So far, the data speaks for itself. The reach of my posts has grown exponentially over the last week.
I just assumed (I know, I know....) if I spent my time on designing graphics, people would generally like and accept them. Boy was I wrong! This past week I spent countless hours perfecting the graphics for my posts and website. After initial successful responses, I thought it was a cake walk. Then I showed them to more people. Negative responses started flowing in; I was in a state of shock. Luckily, I did get great feedback, so I was able to adjust/adapt. This was a great learning experience.
Finally, I learned I have no interest in being on Pinterest. I signed my Church up for an account early last week with the hopes of using for another avenue of social media marketing. Honestly, I could not figure out how it could help my Church beyond ideas for party's. I initially had issues posting things, as Buffer kept coming back with error messages (probably user error). Once I figured that out, I posted a few things. Correct me if I am wrong, but I don't see its usefulness.
Until next time...